How Alcohol & Tobacco Domains Are Detected
This category covers online retailers, brand and marketing sites, and promotional content for alcohol, tobacco, cigars, and vaping products. Because these are legal but age-restricted goods, the goal is accurate classification for policy enforcement rather than prohibition — the same category that a K-12 network blocks entirely may be left open on a corporate guest network.
Commerce detection identifies age-gated retail: age-verification prompts, cart flows for age-restricted goods, product schemas for spirits, beer, wine, cigarettes, cigars, and vape hardware, and the shipping-restriction language specific to the trade. Brand and marketing sites are recognized from their promotional structure even when they do not sell directly.
Reputation and infrastructure layers add context: alcohol and vape retailers cluster on specialized payment and compliance providers, and continuous re-scanning keeps pace with the fast-moving vaping market, where brands and storefronts appear and disappear quickly. Legitimate discussion — news, health education, addiction resources — is scored separately from commerce and promotion.