{ "name": "IAB Content Taxonomy 3.0 — complete reference with IAB Tech Lab IDs (Web Filtering Database edition)", "version": "3.0", "source": "IAB Tech Lab Content Taxonomy 3.0 (https://iabtechlab.com/standards/content-taxonomy/)", "category_count": 703, "tier1_group_count": 36, "homepage": "https://webfilteringdatabase.com/taxonomy.php", "notes": "The complete official IAB Content Taxonomy 3.0 as shipped alongside the Web Filtering Database. Every row carries its IAB Tech Lab unique ID and parent ID; hierarchy levels are joined with \" > \".", "categories": [ { "unique_id": "150", "parent_id": "", "name": "Attractions", "tier1": "Attractions", "tier2": "", "tier3": "", "tier4": "", "full_path": "Attractions" }, { "unique_id": "151", "parent_id": "150", "name": "Amusement and Theme Parks", "tier1": "Attractions", "tier2": "Amusement and Theme Parks", "tier3": "", "tier4": "", "full_path": "Attractions > Amusement and Theme Parks" }, { "unique_id": "179", "parent_id": "150", "name": "Bars & Restaurants", "tier1": "Attractions", "tier2": "Bars & Restaurants", "tier3": "", "tier4": "", "full_path": "Attractions > Bars & Restaurants" }, { "unique_id": "181", "parent_id": "150", "name": "Casinos & Gambling", "tier1": "Attractions", "tier2": "Casinos & Gambling", "tier3": "", "tier4": "", "full_path": "Attractions > Casinos & Gambling" }, { "unique_id": "153", "parent_id": "150", "name": "Historic Site and Landmark Tours", "tier1": "Attractions", "tier2": "Historic Site and Landmark Tours", "tier3": "", "tier4": "", "full_path": "Attractions > Historic Site and Landmark Tours" }, { "unique_id": "154", "parent_id": "150", "name": "Malls & Shopping Centers", "tier1": "Attractions", "tier2": "Malls & Shopping Centers", "tier3": "", "tier4": "", "full_path": "Attractions > Malls & Shopping Centers" }, { "unique_id": "155", "parent_id": "150", "name": "Museums & Galleries", "tier1": "Attractions", "tier2": "Museums & Galleries", "tier3": "", "tier4": "", "full_path": "Attractions > Museums & Galleries" }, { "unique_id": "158", "parent_id": "150", "name": "Nightclubs", "tier1": "Attractions", "tier2": "Nightclubs", "tier3": "", "tier4": "", "full_path": "Attractions > Nightclubs" }, { "unique_id": "159", "parent_id": "150", "name": "Outdoor Activities", "tier1": "Attractions", "tier2": "Outdoor Activities", "tier3": "", "tier4": "", "full_path": "Attractions > Outdoor Activities" }, { "unique_id": "160", "parent_id": "150", "name": "Parks & Nature", "tier1": "Attractions", "tier2": "Parks & Nature", "tier3": "", "tier4": "", "full_path": "Attractions > Parks & Nature" }, { "unique_id": "177", "parent_id": "150", "name": "Theater Venues", "tier1": "Attractions", "tier2": "Theater Venues", "tier3": "", "tier4": "", "full_path": "Attractions > Theater Venues" }, { "unique_id": "178", "parent_id": "150", "name": "Zoos & Aquariums", "tier1": "Attractions", "tier2": "Zoos & Aquariums", "tier3": "", "tier4": "", "full_path": "Attractions > Zoos & Aquariums" }, { "unique_id": "1", "parent_id": "", "name": "Automotive", "tier1": "Automotive", "tier2": "", "tier3": "", "tier4": "", "full_path": "Automotive" }, { "unique_id": "2", "parent_id": "1", "name": "Auto Body Styles", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Body Styles" }, { "unique_id": "3", "parent_id": "2", "name": "Commercial Trucks", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Commercial Trucks", "tier4": "", "full_path": "Automotive > Auto Body Styles > Commercial Trucks" }, { "unique_id": "8", "parent_id": "2", "name": "Convertible", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Convertible", "tier4": "", "full_path": "Automotive > Auto Body Styles > Convertible" }, { "unique_id": "9", "parent_id": "2", "name": "Coupe", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Coupe", "tier4": "", "full_path": "Automotive > Auto Body Styles > Coupe" }, { "unique_id": "10", "parent_id": "2", "name": "Crossover", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Crossover", "tier4": "", "full_path": "Automotive > Auto Body Styles > Crossover" }, { "unique_id": "11", "parent_id": "2", "name": "Hatchback", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Hatchback", "tier4": "", "full_path": "Automotive > Auto Body Styles > Hatchback" }, { "unique_id": "12", "parent_id": "2", "name": "Microcar", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Microcar", "tier4": "", "full_path": "Automotive > Auto Body Styles > Microcar" }, { "unique_id": "13", "parent_id": "2", "name": "Minivan", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Minivan", "tier4": "", "full_path": "Automotive > Auto Body Styles > Minivan" }, { "unique_id": "14", "parent_id": "2", "name": "Off-Road Vehicles", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Off-Road Vehicles", "tier4": "", "full_path": "Automotive > Auto Body Styles > Off-Road Vehicles" }, { "unique_id": "15", "parent_id": "2", "name": "Pickup Trucks", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Pickup Trucks", "tier4": "", "full_path": "Automotive > Auto Body Styles > Pickup Trucks" }, { "unique_id": "4", "parent_id": "2", "name": "Sedan", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Sedan", "tier4": "", "full_path": "Automotive > Auto Body Styles > Sedan" }, { "unique_id": "5", "parent_id": "2", "name": "Station Wagon", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Station Wagon", "tier4": "", "full_path": "Automotive > Auto Body Styles > Station Wagon" }, { "unique_id": "6", "parent_id": "2", "name": "SUV", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "SUV", "tier4": "", "full_path": "Automotive > Auto Body Styles > SUV" }, { "unique_id": "7", "parent_id": "2", "name": "Van", "tier1": "Automotive", "tier2": "Auto Body Styles", "tier3": "Van", "tier4": "", "full_path": "Automotive > Auto Body Styles > Van" }, { "unique_id": "30", "parent_id": "1", "name": "Auto Buying and Selling", "tier1": "Automotive", "tier2": "Auto Buying and Selling", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Buying and Selling" }, { "unique_id": "31", "parent_id": "1", "name": "Auto Insurance", "tier1": "Automotive", "tier2": "Auto Insurance", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Insurance" }, { "unique_id": "32", "parent_id": "1", "name": "Auto Parts", "tier1": "Automotive", "tier2": "Auto Parts", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Parts" }, { "unique_id": "33", "parent_id": "1", "name": "Auto Recalls", "tier1": "Automotive", "tier2": "Auto Recalls", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Recalls" }, { "unique_id": "41", "parent_id": "1", "name": "Auto Rentals", "tier1": "Automotive", "tier2": "Auto Rentals", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Rentals" }, { "unique_id": "34", "parent_id": "1", "name": "Auto Repair", "tier1": "Automotive", "tier2": "Auto Repair", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Repair" }, { "unique_id": "35", "parent_id": "1", "name": "Auto Safety", "tier1": "Automotive", "tier2": "Auto Safety", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Safety" }, { "unique_id": "36", "parent_id": "1", "name": "Auto Shows", "tier1": "Automotive", "tier2": "Auto Shows", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Shows" }, { "unique_id": "37", "parent_id": "1", "name": "Auto Technology", "tier1": "Automotive", "tier2": "Auto Technology", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Technology" }, { "unique_id": "38", "parent_id": "37", "name": "Auto Infotainment Technologies", "tier1": "Automotive", "tier2": "Auto Technology", "tier3": "Auto Infotainment Technologies", "tier4": "", "full_path": "Automotive > Auto Technology > Auto Infotainment Technologies" }, { "unique_id": "39", "parent_id": "37", "name": "Auto Navigation Systems", "tier1": "Automotive", "tier2": "Auto Technology", "tier3": "Auto Navigation Systems", "tier4": "", "full_path": "Automotive > Auto Technology > Auto Navigation Systems" }, { "unique_id": "40", "parent_id": "37", "name": "Auto Safety Technologies", "tier1": "Automotive", "tier2": "Auto Technology", "tier3": "Auto Safety Technologies", "tier4": "", "full_path": "Automotive > Auto Technology > Auto Safety Technologies" }, { "unique_id": "16", "parent_id": "1", "name": "Auto Type", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "", "tier4": "", "full_path": "Automotive > Auto Type" }, { "unique_id": "17", "parent_id": "16", "name": "Budget Cars", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Budget Cars", "tier4": "", "full_path": "Automotive > Auto Type > Budget Cars" }, { "unique_id": "18", "parent_id": "16", "name": "Certified Pre-Owned Cars", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Certified Pre-Owned Cars", "tier4": "", "full_path": "Automotive > Auto Type > Certified Pre-Owned Cars" }, { "unique_id": "19", "parent_id": "16", "name": "Classic Cars", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Classic Cars", "tier4": "", "full_path": "Automotive > Auto Type > Classic Cars" }, { "unique_id": "20", "parent_id": "16", "name": "Concept Cars", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Concept Cars", "tier4": "", "full_path": "Automotive > Auto Type > Concept Cars" }, { "unique_id": "21", "parent_id": "16", "name": "Driverless Cars", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Driverless Cars", "tier4": "", "full_path": "Automotive > Auto Type > Driverless Cars" }, { "unique_id": "22", "parent_id": "16", "name": "Green Vehicles", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Green Vehicles", "tier4": "", "full_path": "Automotive > Auto Type > Green Vehicles" }, { "unique_id": "23", "parent_id": "16", "name": "Luxury Cars", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Luxury Cars", "tier4": "", "full_path": "Automotive > Auto Type > Luxury Cars" }, { "unique_id": "24", "parent_id": "16", "name": "Performance Cars", "tier1": "Automotive", "tier2": "Auto Type", "tier3": "Performance Cars", "tier4": "", "full_path": "Automotive > Auto Type > Performance Cars" }, { "unique_id": "25", "parent_id": "1", "name": "Car Culture", "tier1": "Automotive", "tier2": "Car Culture", "tier3": "", "tier4": "", "full_path": "Automotive > Car Culture" }, { "unique_id": "26", "parent_id": "1", "name": "Dash Cam Videos", "tier1": "Automotive", "tier2": "Dash Cam Videos", "tier3": "", "tier4": "", "full_path": "Automotive > Dash Cam Videos" }, { "unique_id": "27", "parent_id": "1", "name": "Motorcycles", "tier1": "Automotive", "tier2": "Motorcycles", "tier3": "", "tier4": "", "full_path": "Automotive > Motorcycles" }, { "unique_id": "28", "parent_id": "1", "name": "Road-Side Assistance", "tier1": "Automotive", "tier2": "Road-Side Assistance", "tier3": "", "tier4": "", "full_path": "Automotive > Road-Side Assistance" }, { "unique_id": "29", "parent_id": "1", "name": "Scooters", "tier1": "Automotive", "tier2": "Scooters", "tier3": "", "tier4": "", "full_path": "Automotive > Scooters" }, { "unique_id": "42", "parent_id": "", "name": "Books and Literature", "tier1": "Books and Literature", "tier2": "", "tier3": "", "tier4": "", "full_path": "Books and Literature" }, { "unique_id": "43", "parent_id": "42", "name": "Art and Photography", "tier1": "Books and Literature", "tier2": "Art and Photography", "tier3": "", "tier4": "", "full_path": "Books and Literature > Art and Photography" }, { "unique_id": "46", "parent_id": "42", "name": "Comics and Graphic Novels", "tier1": "Books and Literature", "tier2": "Comics and Graphic Novels", "tier3": "", "tier4": "", "full_path": "Books and Literature > Comics and Graphic Novels" }, { "unique_id": "48", "parent_id": "42", "name": "Fiction", "tier1": "Books and Literature", "tier2": "Fiction", "tier3": "", "tier4": "", "full_path": "Books and Literature > Fiction" }, { "unique_id": "49", "parent_id": "42", "name": "Poetry", "tier1": "Books and Literature", "tier2": "Poetry", "tier3": "", "tier4": "", "full_path": "Books and Literature > Poetry" }, { "unique_id": "52", "parent_id": "", "name": "Business and Finance", "tier1": "Business and Finance", "tier2": "", "tier3": "", "tier4": "", "full_path": "Business and Finance" }, { "unique_id": "53", "parent_id": "52", "name": "Business", "tier1": "Business and Finance", "tier2": "Business", "tier3": "", "tier4": "", "full_path": "Business and Finance > Business" }, { "unique_id": "54", "parent_id": "53", "name": "Business Accounting & Finance", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Accounting & Finance", "tier4": "", "full_path": "Business and Finance > Business > Business Accounting & Finance" }, { "unique_id": "62", "parent_id": "53", "name": "Business Administration", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Administration", "tier4": "", "full_path": "Business and Finance > Business > Business Administration" }, { "unique_id": "63", "parent_id": "53", "name": "Business Banking & Finance", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "", "full_path": "Business and Finance > Business > Business Banking & Finance" }, { "unique_id": "64", "parent_id": "63", "name": "Angel Investment", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Angel Investment", "full_path": "Business and Finance > Business > Business Banking & Finance > Angel Investment" }, { "unique_id": "65", "parent_id": "63", "name": "Bankruptcy", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Bankruptcy", "full_path": "Business and Finance > Business > Business Banking & Finance > Bankruptcy" }, { "unique_id": "66", "parent_id": "63", "name": "Business Loans", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Business Loans", "full_path": "Business and Finance > Business > Business Banking & Finance > Business Loans" }, { "unique_id": "67", "parent_id": "63", "name": "Debt Factoring & Invoice Discounting", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Debt Factoring & Invoice Discounting", "full_path": "Business and Finance > Business > Business Banking & Finance > Debt Factoring & Invoice Discounting" }, { "unique_id": "68", "parent_id": "63", "name": "Mergers and Acquisitions", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Mergers and Acquisitions", "full_path": "Business and Finance > Business > Business Banking & Finance > Mergers and Acquisitions" }, { "unique_id": "69", "parent_id": "63", "name": "Private Equity", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Private Equity", "full_path": "Business and Finance > Business > Business Banking & Finance > Private Equity" }, { "unique_id": "70", "parent_id": "63", "name": "Sale & Lease Back", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Sale & Lease Back", "full_path": "Business and Finance > Business > Business Banking & Finance > Sale & Lease Back" }, { "unique_id": "71", "parent_id": "63", "name": "Venture Capital", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Banking & Finance", "tier4": "Venture Capital", "full_path": "Business and Finance > Business > Business Banking & Finance > Venture Capital" }, { "unique_id": "72", "parent_id": "53", "name": "Business I.T.", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business I.T.", "tier4": "", "full_path": "Business and Finance > Business > Business I.T." }, { "unique_id": "73", "parent_id": "53", "name": "Business Operations", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Operations", "tier4": "", "full_path": "Business and Finance > Business > Business Operations" }, { "unique_id": "79", "parent_id": "53", "name": "Business Utilities", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Business Utilities", "tier4": "", "full_path": "Business and Finance > Business > Business Utilities" }, { "unique_id": "74", "parent_id": "53", "name": "Consumer Issues", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Consumer Issues", "tier4": "", "full_path": "Business and Finance > Business > Consumer Issues" }, { "unique_id": "75", "parent_id": "74", "name": "Recalls", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Consumer Issues", "tier4": "Recalls", "full_path": "Business and Finance > Business > Consumer Issues > Recalls" }, { "unique_id": "76", "parent_id": "53", "name": "Executive Leadership & Management", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Executive Leadership & Management", "tier4": "", "full_path": "Business and Finance > Business > Executive Leadership & Management" }, { "unique_id": "77", "parent_id": "53", "name": "Government Business", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Government Business", "tier4": "", "full_path": "Business and Finance > Business > Government Business" }, { "unique_id": "78", "parent_id": "53", "name": "Green Solutions", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Green Solutions", "tier4": "", "full_path": "Business and Finance > Business > Green Solutions" }, { "unique_id": "55", "parent_id": "53", "name": "Human Resources", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Human Resources", "tier4": "", "full_path": "Business and Finance > Business > Human Resources" }, { "unique_id": "56", "parent_id": "53", "name": "Large Business", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Large Business", "tier4": "", "full_path": "Business and Finance > Business > Large Business" }, { "unique_id": "57", "parent_id": "53", "name": "Logistics", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Logistics", "tier4": "", "full_path": "Business and Finance > Business > Logistics" }, { "unique_id": "58", "parent_id": "53", "name": "Marketing and Advertising", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Marketing and Advertising", "tier4": "", "full_path": "Business and Finance > Business > Marketing and Advertising" }, { "unique_id": "59", "parent_id": "53", "name": "Sales", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Sales", "tier4": "", "full_path": "Business and Finance > Business > Sales" }, { "unique_id": "60", "parent_id": "53", "name": "Small and Medium-sized Business", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Small and Medium-sized Business", "tier4": "", "full_path": "Business and Finance > Business > Small and Medium-sized Business" }, { "unique_id": "61", "parent_id": "53", "name": "Startups", "tier1": "Business and Finance", "tier2": "Business", "tier3": "Startups", "tier4": "", "full_path": "Business and Finance > Business > Startups" }, { "unique_id": "80", "parent_id": "52", "name": "Economy", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "", "tier4": "", "full_path": "Business and Finance > Economy" }, { "unique_id": "81", "parent_id": "80", "name": "Commodities", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Commodities", "tier4": "", "full_path": "Business and Finance > Economy > Commodities" }, { "unique_id": "82", "parent_id": "80", "name": "Currencies", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Currencies", "tier4": "", "full_path": "Business and Finance > Economy > Currencies" }, { "unique_id": "83", "parent_id": "80", "name": "Financial Crisis", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Financial Crisis", "tier4": "", "full_path": "Business and Finance > Economy > Financial Crisis" }, { "unique_id": "84", "parent_id": "80", "name": "Financial Reform", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Financial Reform", "tier4": "", "full_path": "Business and Finance > Economy > Financial Reform" }, { "unique_id": "85", "parent_id": "80", "name": "Financial Regulation", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Financial Regulation", "tier4": "", "full_path": "Business and Finance > Economy > Financial Regulation" }, { "unique_id": "86", "parent_id": "80", "name": "Gasoline Prices", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Gasoline Prices", "tier4": "", "full_path": "Business and Finance > Economy > Gasoline Prices" }, { "unique_id": "87", "parent_id": "80", "name": "Housing Market", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Housing Market", "tier4": "", "full_path": "Business and Finance > Economy > Housing Market" }, { "unique_id": "88", "parent_id": "80", "name": "Interest Rates", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Interest Rates", "tier4": "", "full_path": "Business and Finance > Economy > Interest Rates" }, { "unique_id": "89", "parent_id": "80", "name": "Job Market", "tier1": "Business and Finance", "tier2": "Economy", "tier3": "Job Market", "tier4": "", "full_path": "Business and Finance > Economy > Job Market" }, { "unique_id": "90", "parent_id": "52", "name": "Industries", "tier1": "Business and Finance", "tier2": "Industries", "tier3": "", "tier4": "", "full_path": "Business and Finance > Industries" }, { "unique_id": "91", "parent_id": "90", "name": "Advertising Industry", "tier1": "Business and Finance", "tier2": "Industries", "tier3": "Advertising Industry", "tier4": "", "full_path": "Business and Finance > Industries > Advertising Industry" }, { "unique_id": "102", "parent_id": "90", "name": "Agriculture", "tier1": "Business and Finance", "tier2": "Industries", "tier3": "Agriculture", "tier4": "", "full_path": "Business and Finance > Industries > Agriculture" }, { "unique_id": "113", "parent_id": "90", "name": "Apparel Industry", "tier1": "Business and Finance", "tier2": "Industries", "tier3": "Apparel Industry", "tier4": "", "full_path": 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