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Food & Drink website category: recipes, cooking, food brands and soft drinks

Food & Drink is one of the 59 categories in our web filtering database. It labels sites about food and non-alcoholic drinks that people buy, cook, learn about or enjoy at home.

It is a low-risk category, yet it matters: it is large, it shares borders with Alcohol and Restaurants & Dining, and it gives reporting and ad products a clean interest signal.

59web filtering categories, with Food & Drink as oneplus 703 IAB categories
On the menu

What the Food & Drink category includes

A site belongs here when food or non-alcoholic drink is its main subject and the reader prepares, buys or learns about it, rather than eating out.

Cooking and recipes

Recipe collectionsSearchable recipe sites, recipe cards and meal planners
Cooking guidesTechniques, knife skills, kitchen science and how-to videos on the site
Baking and pastryBread, cakes, sourdough communities and baking supply guides
Regional and world cuisineSites devoted to one national or regional cooking tradition
Diet stylesVegetarian, vegan, gluten-free and other eating styles from a cooking angle

Buying food and drink

Online groceryGrocery stores and supermarket ordering, often with Shopping as a second label
Meal kitsBoxes of ingredients and recipes delivered for home cooking
Speciality food shopsCheese, spice, chocolate, olive oil and other specialist sellers
Farm and producer sitesFarm shops, orchards, dairies and local producers selling direct

Brands, drinks and media

Food and beverage brandsManufacturer and brand sites for packaged foods and soft drinks
Coffee and teaRoasters, tea merchants, brewing guides and coffee culture
Food magazines and blogsEditorial food media, food writing and food photography
Food eventsFood festivals, farmers' markets and cooking competitions
Cooking schoolsCookery class providers, often with an education label too
Not on the menu

What Food & Drink excludes, and the neighbouring categories

The borders below matter because two neighbours, Alcohol and Illegal Drugs, are blocked in many profiles while Food & Drink is not.

Goes to Restaurants & Dining

Eating out

Restaurants, cafes, bars as venues, table booking and takeaway ordering. See Restaurants & Dining.

Goes to Alcohol

Beer, wine and spirits

Breweries, wineries, distilleries, liquor shops and alcohol reviews. See alcohol and tobacco filtering.

Goes to Health & Medicine

Clinical nutrition

Dietitian services, medical diets and treatment for eating disorders. See health websites.

Goes to Illegal Drugs

Drug-infused edibles

Sites selling or promoting edibles made with controlled substances carry the drug label, not Food & Drink.

Goes to Shopping

General retailers

Department stores and marketplaces with a food aisle. Food leads only when food is the main offer. See shopping sites.

Goes to Tobacco

Smoking products

Flavoured tobacco and vaping liquids are not food, whatever the flavours are called.

Rule of thumb: if the reader will cook it, buy it to take home or read about it, it is Food & Drink. If they will sit down and be served, it is Restaurants & Dining.

Who visits

Typical site types in the category

Food sites range from global brands to one-person recipe pages. These are the shapes most often seen in the category.

Recipe portals

Large searchable recipe libraries with ratings and shopping lists.

Independent food blogs

Personal recipe sites, often ad-supported, with long how-to posts.

Grocery storefronts

Supermarket and grocer ordering sites with delivery slots.

Subscription boxes

Meal kits, coffee clubs and snack subscriptions.

Brand and product sites

Manufacturers presenting products, nutrition facts and promotions.

Coffee and tea merchants

Roasters and tea shops with brewing guides and online stores.

Producers and farms

Direct sellers of meat, vegetables, honey and dairy.

Food media

Magazines and editorial sites covering food trends and food culture.

New food businesses launch every day. About 300,000 new domains are categorized daily and rechecked after a week and after a month, which catches the bakery that opens with a holding page and adds its menu later.

Policy

Who blocks or allows Food & Drink: policy table

Few organisations block this category. The decisions that matter come from the labels that sit next to it.

EnvironmentTypical settingReasoningSecond labels to act on
K-12 schools (CIPA)AllowCIPA does not cover food content. Recipes and nutrition support family and consumer science and health lessons.Alcohol, Illegal Drugs, Tobacco
Public librariesAllowCooking and recipe lookups are everyday patron uses.Alcohol on children's terminals
OfficesAllowLow security risk and minor time use. Some firms report it as leisure browsing.Malware labels on compromised blogs
Call centres and shop floorsLimitShared-terminal environments may restrict all leisure categories during shifts.Shopping, Streaming Media
Food industry companiesAllowStaff research competitors, suppliers and food trends.None specific
Guest Wi-FiAllowGuests expect it to work. Blocking it causes complaints without lowering risk.Keep security categories on
Parental controlAllowCooking is a common family and school activity.Alcohol for all child ages
Secure or restricted networksBlock by defaultAllow-list networks block every category not needed for the job.Not applicable

For school category sets, see K-12 school web filtering. For venues that serve food, see restaurant web filtering and hospitality web filtering.

Pairings

Multi-category cases

Every domain can carry several ranked categories. These pairings appear often with food sites and decide how a policy treats them.

Recipe site with a cocktail section

1 Food & Drink2 Alcohol

A strict school rule acting on any label blocks it; a rule on the first label only allows it.

Winery with a recipe blog

1 Alcohol2 Food & Drink

Alcohol leads because selling wine is the core of the site.

Supermarket with home delivery

1 Food & Drink2 Shopping

Workplace rules on shopping can still apply through the second label.

Food delivery app for restaurants

1 Restaurants & Dining2 Food & Drink

Ordering from restaurants is dining. Groceries delivered for cooking stay Food & Drink.

Sports nutrition store

1 Food & Drink2 Health & Medicine

Supplements with health claims add the health label for review.

Cooking video channel site

1 Food & Drink2 Streaming Media

Bandwidth rules can act on the streaming label. See streaming sites.

Kids' cooking lessons

1 Food & Drink2 Education/Reference

Easy to allow in school and family profiles.

Food community club

1 Community Sites2 Food & Drink

A members' group for home cooks. See Community Sites.

In products

How vendors use the Food & Drink category

Products that license the database use this low-risk category mainly to keep reporting tidy and to drive interest-based features.

Usage reporting

Firewalls and gateways group food browsing as one line, so admins see leisure use without a long uncategorized tail.

Parental control presets

Apps keep it allowed in every age preset and lean on Alcohol for the real restriction.

Contextual advertising

Ad and brand safety tools use the category and the IAB Food & Drink branches as a placement signal.

Guest and venue Wi-Fi

Hotel and cafe hotspots allow it and use labels for audience insight reports.

Security triage

A known food label on a domain lowers the need for deep inspection, while new lookalike domains still get checked.

ISP and DNS services

Allowed by default; included in lists only for allow-list style deployments. See DNS filtering vs web filtering.

  1. Load the files. CSV, Parquet or JSON run inside your own systems, on-premise or air-gapped.
  2. Apply daily deltas. New domains arrive every day; other domains refresh monthly.
  3. Look up the rest. A lookup API is included with licences. Try one domain in the domain lookup tool.
  4. Export to your format. Licensed customers can export hosts files, DNS RPZ or firewall lists, see blocklist formats.
Finer detail

Food & Drink plus the IAB interest layer

The filtering category answers "allow or block". The IAB Content Taxonomy in the same file answers "what exactly is this about", which matters for ads, analytics and personalisation.

Examples of finer interest detail on food domains

Cooking styleBaking, barbecue, healthy cooking, quick weeknight meals
CuisineRegional and world cuisines as separate interest branches
DietVegetarian, vegan and other eating preferences
DrinksCoffee, tea and soft drinks kept apart from alcoholic branches
Food industryBusiness content about food production and retail

One file, two layers

Policy engines read the 59 filtering categories; data teams read the 703 IAB categories from the same rows. Nobody needs a second data source.

Cleaner segments

Brand safety tools can include cooking pages while excluding the alcohol branch for a campaign that needs it.

Better reports

A usage report can show "Food & Drink" at the top level and drill into cuisine or diet when someone asks.

More on the interest layer is on the taxonomy page.

Before you change policy

Checklist for admins and product teams

Food is rarely the problem category, yet poorly set rules around it create a steady stream of tickets. Run through these points first.

Check 1

Which labels does your rule read?

Decide whether the rule acts on the first label only or on any label. This one choice decides what happens to recipe sites with cocktail sections.

Check 2

Is Alcohol set the way you expect?

Most complaints about food sites are really about the Alcohol rule. Review it together with Food & Drink.

Check 3

Do lessons need it?

Home economics, health and science teachers often use food sites. Ask before adding the category to a student block list.

Check 4

Are ad-heavy pages slowing devices?

Recipe blogs often carry many ads. An advertising block can help more than a food block. See advertising filtering.

Check 5

Have you tested real domains?

Look up ten food sites your users visit and confirm the labels before rolling out. Include at least one grocer, one recipe blog and one drinks brand, since these three sit on the most borders.

Check 6

Is there an exception path?

Give staff a simple way to request access, so one mixed site does not block a whole lesson or a working day.

Edge cases

Tricky food sites and how they are labelled

A few kinds of food site cause most policy questions. The table shows the usual result.

SiteLabelsWhy
Energy drink brandFood & DrinkNon-alcoholic drinks stay here. Schools that want to restrict them use custom lists.
Home brewing supply shopAlcohol, ShoppingThe purpose is making beer or wine at home.
Alcohol-free beer brandFood & Drink, often with AlcoholBrands tied to alcohol makers are labelled for both so policy can choose.
Weight-loss programme with recipesHealth & Medicine, Food & DrinkHealth claims and coaching lead; recipes are secondary.
Food bank or community pantryCommunity Sites or Business, with Food & DrinkCharitable purpose leads.
Hunting and game cooking siteFood & Drink, sometimes with Sports & RecreationCooking content leads; weapon sales would add Weapons.
Recipe blog with hijacked pagesFood & Drink plus Malware / Phishing / SuspiciousSecurity labels are added when a site serves harmful content.
Questions

Food & Drink category FAQ

What is the Food & Drink category in web filtering?

It covers sites about preparing, buying and enjoying food and non-alcoholic drinks: recipes, cooking guides, food brands, grocery, meal kits, coffee and tea, baking and food media.

What is the difference between Food & Drink and Restaurants & Dining?

Restaurants & Dining is about eating out. Food & Drink is about food you buy, cook or learn about yourself.

Are beer, wine and spirits sites in Food & Drink?

No. They carry Alcohol, so schools and family profiles can block them. A recipe site with a cocktail section can carry Food & Drink first and Alcohol second.

Do schools block Food & Drink sites?

Rarely. CIPA does not cover food content, and recipe and nutrition sites support lessons. Schools usually act on the Alcohol label instead.

Why does a food category matter for filtering vendors?

It moves a large group of harmless sites out of uncategorized traffic, supports reporting and gives ad and content products a clean interest signal.

Is grocery delivery Food & Drink or Shopping?

Usually both. A grocer whose main offer is food carries Food & Drink first and Shopping second. A general marketplace that also sells food stays in Shopping.

How are coffee shops with online stores labelled?

A cafe that mainly promotes its venue goes to Restaurants & Dining. A roaster that mainly sells beans and brewing gear online is Food & Drink, often with Shopping second.

Can parental control apps rely on this category alone?

For food content, yes, since it is low risk. The protection comes from blocking Alcohol, Tobacco and Illegal Drugs, which catch the mixed sites through their second labels.

Are food safety and recall notices in this category?

Official notices from food agencies go to Government & Legal. Food news reporting goes to News/Media. Brand recall pages stay on the brand's Food & Drink domain.

Can I check how a food website is categorized?

Yes. The domain lookup tool shows every category assigned to a domain, ranked by how much of the site each describes. The full web filtering categories list explains the other 58.

License Food & Drink and 58 other categories

120 million categorized domains with ranked labels, the IAB taxonomy in the same file, daily deltas and a lookup API. Starter database tiers from $999; enterprise and OEM licences are quoted per deployment.

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